For a product to be successful it has to be the right mix of Usefulness (user should see benefit in using it or it should fulfill a need), Usability (the product should be easy to use & easy to adapt), Visual Appeal (it should look different & appealing from all the products of that kind) & Innovative Technology (the enabler).

Q-it Illustration
Type : Business to customer (B2C)
Services Offered :Rapid Prototyping | Usability | User Experience Design

About Q-it

Q-it Videos is a product of a Q-it LLC Tech. - a startup based out of Chicago USA.

Q-it helps parents turn their child's video viewing time into an educational experience. There are countless hours of ‘educational’ programming available online, delivered into our homes via connected TVs, mobile devices, streaming players...& this list is growing every day. According to the American Academy of Child & Adolescent Psychiatry (AACAP) children in the United States watch an average of 3 to 4 hours of television a day! The idea for Q-it, took root with a very simple question: “HOW do young children learn from videos?” Videos captivate

a child’s attention and Q-it wants to convert that attention into learning.

Q-it is a video viewing AND an engagement platform . The platform is completely transparent – at a glance you know which educator has created a particular viewlist (video playlist). You can view his/her brief Bio, & in a twitter like fashion look at what else that educator has curated. Parents and caregivers can create private viewlists using a bookmarklet. They can queue content from anywhere in the world and it instantly syncs with the mobile app. And there are insights which give parents a quick snapshot of viewing history and patterns. Q-it helps parents EASILY bridge the gap between entertainment and education.

Q-it Videos is a product of a Q-it LLC Tech. - a startup based out of Chicago USA.

Q-it helps parents turn their child's video viewing time into an educational experience. There are countless hours of ‘educational’ programming available online, delivered into our homes via connected TVs, mobile devices, streaming players...& this list is growing every day. According to the American Academy of Child & Adolescent Psychiatry (AACAP) children in the United States watch an average of 3 to 4 hours of television a day! The idea for Q-it, took root with a very simple question: “HOW do young children learn from videos?” Videos captivate a child’s attention and Q-it wants to

convert to convert that attention into learning.

Q-it is a video viewing AND an engagement platform . The platform is completely transparent – at a glance you know which educator has created a particular viewlist (video playlist). You can view his/her brief Bio, & in a twitter like fashion look at what else that educator has curated. Parents and caregivers can create private viewlists using a bookmarklet. They can queue content from anywhere in the world and it instantly syncs with the mobile app. And there are insights which give parents a quick snapshot of viewing history and patterns. Q-it helps parents EASILY bridge the gap between entertainment and education.

Q-it Videos is a product of a Q-it LLC Tech. - a startup based out of Chicago USA.

Q-it helps parents turn their child's video viewing time into an educational experience. There are countless hours of ‘educational’ programming available online, delivered into our homes via connected TVs, mobile devices, streaming players...& this list is growing every day. According to the American Academy of Child & Adolescent Psychiatry (AACAP) children in the United States watch an average of 3 to 4 hours of television a day! The idea for Q-it, took root with a very simple question: “HOW do young children learn from videos?” Videos captivate a child’s attention and Q-it wants to convert to convert that attention into learning.

Q-it is a video viewing AND an engagement platform . The platform is completely transparent – at a glance you know which educator has created a particular viewlist (video playlist). You can view his/her brief Bio, & in a twitter like fashion look at what else that educator has curated. Parents and caregivers can create private viewlists using a bookmarklet. They can queue content from anywhere in the world and it instantly syncs with the mobile app. And there are insights which give parents a quick snapshot of viewing history and patterns. Q-it helps parents EASILY bridge the gap between entertainment and education.

Problem Definition

The design had to be synonymous with a great user experience and ease of use. Fatigued by various demands on their time and attention, parents interact and engage with a product in order to make their lives easier, and more efficient. We worked extensively with the Q-it team to identify which features were absolutely critical to the product’s DNA.

Design thinking is a problem-solving mindset. For a product like Q-it, targeting a consumer segment (parents) that is highly marketed to, the visual first impression was critical.

Design Process

Designing Q-it was actually quite complex. We prioritized 'Usability” throughout the product. A product is “Easy to use” if it is “Easy to Understand”. Some of the best examples of design are things people don’t think are designed at all.

Our Design Process kicked off with marathon discussions with the founding team and all the stakeholders to understand their vision. The goal was for everyone to be crystal clear on understanding who we were designing the product for. To frame design decision for a product it is vital to build a user persona by concentrating on the ‘WHO’.

The next step was to ideate various concepts using low-fidelity

A product is “Easy to use” if it is “Easy to Understand”.

wireframes. The goal of this step was to diverge and quickly come up with any and all possible solutions and recommendations. We presented these concepts to all the stakeholders. And after some early rejections, and iterative feedback we converged a few ideas to be conceptualized using hi-fidelity wireframes. We worked on Feature, Function and Flow for the product. The end-result of this step was a well-documented functional and design specification document.

Designing Q-it was actually quite complex. We prioritized 'Usability” throughout the product. A product is “Easy to use” if it is “Easy to Understand”. Some of the best examples of design are things people don’t think are designed at all.

Our Design Process kicked off with marathon discussions with the founding team and all the stakeholders to understand their vision. The goal was for everyone to be crystal clear on understanding who we were designing the product for. To frame design decision for a product it is vital to build a user persona by concentrating on the ‘WHO’.

The next step was to ideate various concepts using

A product is “Easy to use” if it is “Easy to Understand”.

low-fidelity wireframes. The goal of this step was to diverge and quickly come up with any and all possible solutions and recommendations. We presented these concepts to all the stakeholders. And after some early rejections, and iterative feedback we converged a few ideas to be conceptualized using hi-fidelity wireframes. We worked on Feature, Function and Flow for the product. The end-result of this step was a well-documented functional and design specification document.

Designing Q-it was actually quite complex. We prioritized 'Usability” throughout the product. A product is “Easy to use” if it is “Easy to Understand”. Some of the best examples of design are things people don’t think are designed at all.

Our Design Process kicked off with marathon discussions with the founding team and all the stakeholders to understand their vision. The goal was for everyone to be crystal clear on understanding who we were designing the product for. To frame design decision for a product it is vital to build a user persona by concentrating on the ‘WHO’.

The next step was to ideate various concepts using low-fidelity wireframes. The goal of

A product is “Easy to use” if it is “Easy to Understand”.

low-fidelity wireframes. The goal of this step was to diverge and quickly come up with any and all possible solutions and recommendations. We presented these concepts to all the stakeholders. And after some early rejections, and iterative feedback we converged a few ideas to be conceptualized using hi-fidelity wireframes. We worked on Feature, Function and Flow for the product. The end-result of this step was a well-documented functional and design specification document.

The next step in the process was Visual Design. Design for us is not just about aesthetics, form, typography etc – it is about communication – what are you trying to say, and who are you trying to say it to. By strategically implementing images, colours, fonts, icon and other UI elements we maintained our focus on enhancing “usability”. Our goal during the visual design phase was to not take away from the content on the page or its function. Instead, it enhanced it by engaging both parents and children. Clear action points, limited text and intuitive navigation set the ball rolling for the final stage, “Delivery”, of the HTMLs and the CSS code.

The final result is an aesthetically pleasing application

Mobile Application

Our design team also worked on the design of the Q-it Mobile and iPad apps. The mobile app (iOS and Android) is designed to be a child’s digital sandbox. The functionality here was limited to viewing viewlists and videos and accessing associated teacher compiled Engagement Guides. The Guides highlight a video's key teachable moments and provide parents with an easy vocabulary and extension activities to meaningfully engage with their child on content viewed. The focus during the app design phase was to offer a very easy and visual way for kids to select what they want to watch and for parents to access the Engagement Guides and Insights. Download links for mobile app and iPad app

Beon Systems has incredibly talented Usability Experts. Their mantra of “Less is More” helped guide us and enabled us to focus on cleanly providing the 10 most important features rather than forcing users to navigate through 100 they might never use. Outlining user experience casts a wide net across many disciplines (design, programming, market research & human behavior) and their experience and team encompasses them all. They are invaluable to have as a partner when your requirements are evolving and fluid. They are also great listeners who know how to facilitate constructive design discussions. It was a great pleasure to work with them.

Lotika Pai Q - it Videos

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