A lot is being heard and told about building a great user experience if the startups really want their product to meet success and reach a large user base. I believe that UX is not just a practice anymore you need to follow once in a blue moon. Instead, it has to be the core of your product creating that ease of use that your users can’t ignore and are tempted to use your product repeatedly. I happened to ask this question to various entrepreneurs and came up with a list of 10 things which shouldn’t be avoided when it comes to user experience design for startups.

  • Clear Objective:- As startup entrepreneurs, most of us tend to manage a lot of things single handedly and somehow the objective of building the product is lost somewhere. It’s really very important to stay connected to the objective your website or app is intended to solve. The good approach is to follow the lean startup theory which emphasizes on constant learning through customer validation of your Minimum viable product and then doing necessary pivots fast when required.
  • Know your users/customers:- Form a habit to learn from your customer’s perspective about his needs and how they can be fulfilled. The aim shouldn’t be to sell them your idea or product in the initial stages but instead to learn as much as you can. The good interface and user experience design is always inspired from knowing what is the need of your customer.
  • Clean Navigation:- Most of the entrepreneurs confessed how designing a bad navigation in their product confused their initial users which later on took a lot of their energy to analyze and resolve. You can’t let your user get lost in the pool of links placed badly in your app or website.
  • Apt placement of Call to Action (CTA):- What is it that you want to achieve through your landing page or website or mobile app? Is it lead generation or signups or subscription or something else? You should place the CTA or call to action aptly at places where users can see it and take the necessary action.
  • Neat Fonts:- There are many things worth quoting here but to keep it short and simple to read let me narrow it down to the following list:-
  1. Keep the font size good enough to be readable
  2. Don’t go crazy over using caps. The over use of caps looks ugly and even search engines penalize it.
  3. The color of the fonts should be pleasing and neither too bright nor dull.
  4. Try to use the web compatible fonts which most of the users can see properly. If you want to go more stylish, use web fonts instead. They will make your load speed a little slow but will meet your desires.
  • Responsiveness:- Consider getting a fluid design for your website which should fit on all the screen sizes whether web, mobile, tablet or even high resolution screens like iMac. This will ensure your end users to be able to see everything properly on your website no matter what screen size they open your website on.
  • Usability Testing:- Most of the people think that whatever they are building, people will use it anyhow. Unfortunately, they get highly disappointed when their myths are proven wrong. If at all anything is to be blamed, it should be the lack of customer validation. In order to validate your efforts, you should do usability testing with a group of users even before launching your product and try to think yourself from a user’s viewpoint as well to build something useful for them.
  • Feedback Loop:- If at all possible, try to take regular feedback from your users. As an entrepreneur, you should have the courage to accept failures, hence you should look forward to the negative feedback and doing changes accordingly. Creating a feedback survey on your app or website and displaying the link/button properly would encourage some of the users to feed you their thoughts on your product.
  • Keep it simple silly (KISS):- You must have come across this one and might agree to it that a user interface is like a joke. If you have to explain it, it’s not that good. I have seen product startups becoming more of service startups because of the intense need of their users to be explained how to use their product. Remember why startups like Intuit and Zoho have been able to make it big- because they kept their product flow fairly simple for even a non technical person to understand it himself.
  • Question your designer:- It’s important to question your designer about his design strategy. Whereas, an experienced and creative designer or design agency will give you great UI and UX ideas, an inexperienced and bad designer can waste a lot of your crucial time you could spend more productively. You shouldn’t shy from questioning your designer what and why he intends to do and how he can help you achieve it.