The PHD Chamber of Commerce & Industry had organized a Five Day “Design Awareness workshop on Biological Microscope Industry cluster” under the Design Clinic Scheme of the Ministry of MSMEs, Government of India on 13th Feb 2013 to 17th Feb 2013.

Objective of design clinic workshop is to create a platform where participants will be able to generate the holistic perspective for their scenario with the help of design expert/s guidance.

Sunali Aggarwal spoke about optimizing sites for Search Engines. She also introduced a new service designed and developed by Beon Systems, called, Paytato www.paytato.in. Through this service small and micro industries can set up their site which are already optimized for search engines.

The workshop also helped the cluster in understanding, what to keep in mind while designing their own sites. At the end of workshop, the participants gained a good understanding of how to optimize their sites from a marketing perspective such that they can reach the right audience and potential customers. They learnt at how to present their products online from a buyers perspective. Sunali helped them analyze the factors that will fetch them more business queries online.